Brandon Consultants has combined ethical sourcing, cultural influences, and a positive consumer experience into a ‘bold new look’ for Paulig Coffee’s Mundo range.
Four new coffee variants – Original, Mexico, Columbia & Honduras, and Rwanda & Nicaragua – will each come with individual, region-inspired visuals. At the same time, they aim to capture the brand’s emphasis on ethical sourcing.
Modelled on Paulig’s ‘Pauligion’ brand asset, a new on-pack architecture comprises ‘vibrant’ and ‘variant-led’ colourways designed with key tasting notes, flavour profiles, and product benefits; this is hoped to help consumers easily select an option among other tea brands on the market.
The redesigns also seek to inspire a ‘feel-good’ response with ‘approachable and friendly’ illustrations of animals, thus aligning with the brand’s intent to ‘[deliver] good coffee that also does good’.
In other news, Mondi has designed the ‘world’s first’ mono-material vacuum packaging solution for Paulig’s coffee; the solution was showcased at FACHPACK 2024.
Nestlé’s Nescafé brand is now being distributed in redesigned, paper-based packs, contributing to the company’s effort to remove one-third of virgin plastics from its product lines and design 95% of its plastic packaging for recycling by 2025.
Innocent Drinks also intends to capture its natural, refreshing ingredients and help consumers select their preferred product by designing new packaging for its entire juice and smoothie portfolio. This includes redrawing the brand’s signature ‘Dude’ logo with custom woodmark and differentiating each label with gradients, tints, and/or transparency.
If you liked this story, you might also enjoy:
The ultimate guide to the Packaging and Packaging Waste Regulation in 2024
How are the top brands progressing on packaging sustainability?
Sustainable Innovation Report 2024: Current trends and future priorities
Everything you need to know about global plastic sustainability regulation
No comments yet