San Pellegrino has introduced new labels for its sparkling water bottles, featuring thought-provoking questions aiming to spark interesting conversations at mealtimes.
As part of its new ‘Dinner Dialogues’ campaign in collaboration with Formula 1 driver Lewis Hamilton, the company has released a short documentary film of Hamilton engaging in unscripted conversation with his closest childhood friends, prompted by the questions on the new labels.
Prompts highlighted on the bottle labels include ‘What dream have you quietly kept alive?’ and ‘What Italian habit should the world adopt?’. The campaign film was developed by global creative agency Ogilvy and directed by award-winning filmmaker Lana Wilson, who said: “For me, a great question cuts through the noise. It can move us past small talk and into something real - stories, memories, conversations that will stay with you forever.”
Hamilton commented: “I’ve always loved spending time around the table with my friends and family, but with my schedule, it’s not easy to find the time as often as I’d like. Time passes so quickly, so to sit down with S.Pellegrino and some of my oldest friends and just let the conversation flow was really special.”
We reconnected over shared memories and even discovered a few new things about each other along the way. It’s a reminder of how great it can be to get together, to chat openly and honestly, and that finding connections is something we should all prioritize.”
In other label news, Identiv has unveiled its new range of Bluetooth Low Energy (BLE) inlays and labels, made with Wiliot’s Gen3 IC technology and seeking to enable organizations to continuously sense, track and understand the state of their goods across complex supply chains. The new labels are designed for high-volume deployments across industries including retail, logistics, pharmaceuticals, food, and smart packaging.
Last month A4 Labels announced its Ocean Action Labels range made using ocean-bound plastic, aiming to help brands reduce reliance on virgin fossil-based materials and tackle marine plastic pollution. The material is designed to be a drop-in solution with the same performance qualities as virgin PP film, allowing brands to increase the recycled content in their packaging without changing current labelling processes or equipment.
If you liked this story, you might also enjoy:
The ultimate guide to packaging innovation in 2026
Packaging and Packaging Waste Regulation: what to know in 2026
Everything you need to know about global packaging sustainability regulation
No comments yet