Identiv has announced its new range of Bluetooth Low Energy (BLE) inlays and labels, made with Wiliot’s Gen3 IC technology and seeking to enable organizations to continuously sense, track and understand the state of their goods across complex supply chains.
Identiv says its ID-Pixels 3.0 range brings enhanced performance, scalability and sensing capabilities to the market, unlocking the real-time data required to power physical AI applications and drive faster, more informed supply chain decisions.
The new inlays and labels are designed for high-volume deployments across industries including retail, logistics, pharmaceuticals, food, and smart packaging. The label is said to feature a compact form factor, energy harvesting, and integrated sensing to deliver continuous data without the cost and maintenance of batteries.
Identiv states that each self-adhesive label measures approximately 33mm x 60mm and is encoded with a unique digital ID that captures data such as location, temperature, humidity, and light. Integrating Wiliot’s Physical AI platform allows this sensor data to be translated into insights supporting applications such as automated inventory tracking, shipment verification, asset tracking and cold-chain monitoring.
In related news, at the start of this year Wiliot introduced the newest generation of its battery-free sensing technology, Wiliot Gen3 IoT Pixel, designed to help connect everyday products to the cloud and extend real-time intelligence to the physical world at a global scale. When combined, the IoT Pixel and Wiliot’s Intelligence Platform seek to provide retailers, logistics providers, and supply chain companies with real-time data to understand the location, temperature, humidity, and movement of goods across complex, distributed networks.
In April, Avery Dennison announced it had made a $75 million minority investment in Wiliot, aiming to scale investment in physical AI for supply chains. The two companies state they will ‘significantly strengthen and expand’ their joint go-to-market efforts to accelerate the adoption of digital identities on physical items across industries including retail, logistics and food.
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