Korozo Group has partnered with Zertus UK & Ireland to create recyclable stand up pouches, designed to introduce Baileys’ new Chocolate Nut Mix snack range to retail shelves.
Baileys’ new snack range hopes to take the Irish cream liqueur into new product categories such as the adult snack market. The product combines chocolate-coated almonds, a mix of caramelised almonds, cashews, hazelnuts and peanuts with a hint of Baileys flavour and salted toffee popcorn.
The stand-up pouches were printed flexo in eight colours. As well as a partial surface matte lacquer, Korozo’s KoroRCY film was laminated to a PE layer with EVOH component to achieve the required barrier properties without compromising the pouch’s recyclability. Laser scribing was used to create an easy tear opening and a zipper has been integrated for resealing opened packs.
Irem Altinay, field sales manager for Food Flexibles UK and Ireland at Korozo Group, said: “Zertus UK & Ireland required packaging that was highly functional but also striking on shelf. We were able to provide a pack that was recyclable and resealable, supporting the brand’s sustainability goals while keeping the product in tip-top condition through the supply chain.”
Last May, Diageo revealed it would be trialling paper-based packaging for Baileys’ Original Irish Cream Liqueur, designed for recycling in standard paper streams. The Dry Molded Fiber bottles consisted of 90% paper with a thin plastic liner and a foil seal.
Later in the year, Amcor worked with Lorenz Snacks to launch ‘recycle-ready’ packaging for its Lentil Coated Peanuts product, which had a reported 51% carbon footprint reduction. The new packs were also said to have a 41% reduction in non-renewable energy use.
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