Thai company Starprint’s multi-functional gift packaging cube - designed for reuse such as jewellery and stationary storage - and its biodegradable packaging solution for macadamia nuts, with built in shell disposal, recently won in the WorldStar Global Packaging Awards 2025. We spoke with the company to learn more about these innovations.
The company’s entry in the Gift Packaging category was its Cute Cube, which it describes as a ‘multi-functional box designed for after-use value’. The packaging can be changed into various shapes and reused for storing jewelry, stationery, or keepsakes. Starprint adds that its one-color print aims to balance aesthetic appeal with resource efficiency.
Starprint won in the Food category with Macada, its universally designed packaging for macadamia nuts. It features Braille for visually impaired consumers and an ‘easy-to-use’ zipper for children and seniors.
The packaging also has a built-in shell-disposal solution, designed to enable users to return the shells to the box, reseal it, and dispose of it as a single piece. Apparently, the packaging is 100% biodegradable and printed with soy ink.
We spoke to Starprint to learn more about the research and development process behind these innovations and some of their typical use cases. For Cute Cube, the research and development focused on ‘transformable design and emotional value’. Multiple folding structures were prototyped and durable materials were selected that could withstand long-term use.
With Cute Cube, Starprint says it aimed to extend the life of packaging and challenge throwaway culture by making a box that people would want to keep and use again. Cute Cube can be used for premium or gift items such as cosmetics or jewelry and is designed to become part of the user’s daily space after unboxing, such as a desk organizer or a keepsake holder.
For Macada, the company says it conducted interviews and usability tests with groups including the elderly and visually impaired, as well as working with sustainability experts to ensure the materials met its environmental standards.
According to Starprint, the inspiration behind Macada was a ‘common pain point in snack packaging’ of where to put the shells. Designed for on-the-go snacking in schools, offices, or public transport, it seeks to be suitable for all age groups and abilities.
Looking ahead to the future, Starprint plans to develop more versatile and multifunctional packaging, aiming to reduce waste through material choices and minimal ink usage. The company states:
“Whether it’s through using Braille, design features that require minimal opening effort, or shapes and textures that communicate meaning for those with visual impairments, we believe that good design should make everyone feel “considered” and accessible, regardless of ability. Our goal is to shift the perception of packaging from something disposable to something valuable, lasting, and equally accessible to all.”
Starprint also received the Platinum Award last year in Dow’s Packaging Innovation Awards (PIA), evaluated by an international jury of 18 experts from across the packaging value chain. The company’s Macada box was recognised for its application of Braille to the opening points, seeking to facilitate access for visually impaired people.
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