All Featured Stories articles
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ArticleCan seaweed-based films replace plastic?
Noriware recently closed a €4.3M seed round in a bid to scale its seaweed-based transparent film. The company says that its product, Norifresh, has no chemical modifications, adhesives or coatings, can be directly heat-sealed onto cardboard, and is suitable for use on existing production lines. In this interview with Jessica Farda, Noriware’s co-founder and CEO, we learn more about the key functionalities of the solution, its origin story, and its potential to scale.
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ArticleKocktail launches innovative new premium ready-to-drink format
Kocktail, an award-winning small-batch cocktail brand, has launched Kocktail Glass – a new addition to its ready-to-drink range.
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ArticleHow will consumers respond to Coca-Cola’s packaging rebrand?
Coca-Cola’s major new packaging rebrand has been generating plenty of discussion over the past week, but how will consumers respond to it? In a recent conversation with Fernando Arendar, founder at Nitid Studio, we took a look at the iconic brand’s new visual identity through the lens of buying decisions, unintended brand associations, and neuropackaging.
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ArticleIs Coca-Cola’s refreshed packaging a success or a mistake?
The Coca-Cola Company’s recent brand refresh has sparked widespread debate for its perceived similarities to cigarette packaging, ‘indistinguishable’ packaging designs between drink flavours, and more. We take a deeper dive into the ongoing conversation and ask the question: was this approach a success or a mistake?
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ArticleFootprint acquires recyclable, compostable paper cups with mineral coating
Footprint has acquired Transcend Packaging’s ‘PE-free’ hot and cold cup, lid and straw solution, designed to serve as a recyclable and home-compostable alternative to plastic-lined paper cups.
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ArticleSpecright unveils AI-powered Declaration of Conformity reporting for PPWR
Specright has developed an automated Declaration of Conformity reporting capability, designed to help companies quickly and easily source documents across workflows to comply with the Packaging and Packaging Waste Regulation.
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ArticleBZERO raises €2.5 million in seed round for home-compostable film
Biomaterials startup BZERO says it has closed an oversubscribed €1.5 million seed round to accelerate commercial adoption of its home-compostable film, said to be as thin as 7 microns while having the same mechanical strength as conventional plastic.
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ArticleAvery Dennison’s RFID tags for PET bottles receive RecyClass approval
Avery Dennison’s AD CleanFlake RFID tags have secured RecyClass Technology Approval in Europe, officially certifying their compatibility with mechanical PET recycling streams.
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ArticleFlagship project targets drop-in bioethanol intermediate to reduce emissions
The Circular Bio-based Europe Joint Undertaking (CBE JU) has funded RenewChem, a two-year flagship initiative anticipated to unlock higher-value bioethanol as a cost-effective, carbon-negative drop-in substitute for petrochemical intermediates.
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ArticleStrengthening EPR implementation for Europe’s circular economy
EXPRA has developed a set of proposals and recommendations in hopes of ensuring that the Circular Economy Act’s Extended Producer Responsibility requirements are practical and implementable for market operators. Managing director Joachim Quoden tells us more.
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ArticleProducers and end users defined for sales and grouped packaging under PPWR
The European National Registers for Packaging (EUNR) network has released a guidance document clarifying the legal definition of a ‘producer’ and ‘end user’ under the Packaging and Packaging Waste Regulation – including in sales and grouped packaging applications.
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ArticleJones Soda and Crayola team up on limited-edition six pack
Jones Soda has collaborated with Crayola for a limited-edition 6 pack launching during the back-to-school summer season, featuring a refreshed design and part of Jones Soda’s 30th anniversary celebrations.
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ArticleHow are big brands working with plastic packaging in 2026?
How are household brands using or reducing plastic packaging – and what does it say about brand sentiment on the whole? We take a closer look at the five biggest brands by sales – Nestlé, PepsiCo, Procter & Gamble, Unilever, and Coca-Cola – to discover their attitudes ...
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ArticlePlastipak aims to increase recycled content with single pellet PET resin
Plastipak has revealed its pakPET Single Pellet Solution, designed to help manufacturers increase recycled content while maintaining packaging quality, consistency and operational efficiency.
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ArticleNew R&D centre for Magnum targets packaging prototypes and development in India
The Magnum Ice Cream Company (TMICC) has opened a new Research, Design & Innovation Centre in Bengaluru, India, aiming to accelerate consumer-led product and packaging development across the Kwality Wall’s, Cornetto, Magnum, Carte D’Or, Feast, and Twister brands.
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ArticleHow Swiss packaging law compares to the Packaging and Packaging Waste Regulation
Switzerland has just published its new Ordinance on Packaging. How does it compare to the European Union’s approach?
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ArticleCan molded pulp finally challenge plastic?
Molded pulp has been around for decades in the form of egg cartons, fruit trays, and electronics inserts. Everyone in packaging knows what it is, but the question has always been: can it ever truly replace plastic in mainstream packaging applications? Design for Sustainability consultant Zhanar Baishakova takes a closer look at this trend.
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ArticleMondelēz chocolate wrapper now contains 75% chemically recycled content
Mondelēz International has worked alongside Amcor, LyondellBasell, and Taghleef Industries to implement 75% chemically recycled content into the flexible packaging for Marabou chocolate bars.
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ArticleSwitzerland updates packaging law with minimum recycling rates and more
The Federal Council of the Swiss Confederation has revealed a new ordinance for packaging, mandating minimum recycling rates of 55% for plastic packaging and 70% for beverage cartons.
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ArticleUnilever’s upcoming innovation centre unites packaging design with other R&D
Unilever plans to open a $270 million Global Innovation Centre in the USA by spring 2029 – bringing packaging innovation under the same roof as other R&D processes to streamline collaboration and accelerate product development.