All Featured Stories articles
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ArticleStrengthening EPR implementation for Europe’s circular economy
EXPRA has developed a set of proposals and recommendations in hopes of ensuring that the Circular Economy Act’s Extended Producer Responsibility requirements are practical and implementable for market operators. Managing director Joachim Quoden tells us more.
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ArticleProducers and end users defined for sales and grouped packaging under PPWR
The European National Registers for Packaging (EUNR) network has released a guidance document clarifying the legal definition of a ‘producer’ and ‘end user’ under the Packaging and Packaging Waste Regulation – including in sales and grouped packaging applications.
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ArticleJones Soda and Crayola team up on limited-edition six pack
Jones Soda has collaborated with Crayola for a limited-edition 6 pack launching during the back-to-school summer season, featuring a refreshed design and part of Jones Soda’s 30th anniversary celebrations.
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ArticleHow are big brands working with plastic packaging in 2026?
How are household brands using or reducing plastic packaging – and what does it say about brand sentiment on the whole? We take a closer look at the five biggest brands by sales – Nestlé, PepsiCo, Procter & Gamble, Unilever, and Coca-Cola – to discover their attitudes ...
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ArticlePlastipak aims to increase recycled content with single pellet PET resin
Plastipak has revealed its pakPET Single Pellet Solution, designed to help manufacturers increase recycled content while maintaining packaging quality, consistency and operational efficiency.
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ArticleNew R&D centre for Magnum targets packaging prototypes and development in India
The Magnum Ice Cream Company (TMICC) has opened a new Research, Design & Innovation Centre in Bengaluru, India, aiming to accelerate consumer-led product and packaging development across the Kwality Wall’s, Cornetto, Magnum, Carte D’Or, Feast, and Twister brands.
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ArticleHow Swiss packaging law compares to the Packaging and Packaging Waste Regulation
Switzerland has just published its new Ordinance on Packaging. How does it compare to the European Union’s approach?
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ArticleCan molded pulp finally challenge plastic?
Molded pulp has been around for decades in the form of egg cartons, fruit trays, and electronics inserts. Everyone in packaging knows what it is, but the question has always been: can it ever truly replace plastic in mainstream packaging applications? Design for Sustainability consultant Zhanar Baishakova takes a closer look at this trend.
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ArticleMondelēz chocolate wrapper now contains 75% chemically recycled content
Mondelēz International has worked alongside Amcor, LyondellBasell, and Taghleef Industries to implement 75% chemically recycled content into the flexible packaging for Marabou chocolate bars.
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ArticleSwitzerland updates packaging law with minimum recycling rates and more
The Federal Council of the Swiss Confederation has revealed a new ordinance for packaging, mandating minimum recycling rates of 55% for plastic packaging and 70% for beverage cartons.
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ArticleUnilever’s upcoming innovation centre unites packaging design with other R&D
Unilever plans to open a $270 million Global Innovation Centre in the USA by spring 2029 – bringing packaging innovation under the same roof as other R&D processes to streamline collaboration and accelerate product development.
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ArticleIndustry urges EU Commission not to reopen Single-Use Plastics Directive
A joint statement signed by EUROPEN, Plastics Europe, European Plastics Converters (EuPC), European Plastic Films (EuPF) and AIM, the European Brands Association urges EU policymakers not to reopen the Single-Use Plastics Directive and create legal uncertainty.
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ArticlePolytag and MCC combine UV tag technology with in-mould labelled packaging
Data capture platform Polytag has announced a partnership with Multi-Color Corporation (MCC) to incorporate its UV tag technology directly into MCC’s in-mould labelled (IML) packaging, aiming to help brands unlock consumer recycling data and support future advanced sorting capabilities for recycling.
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ArticleEU Commission publishes recycled content calculation for single-use PET bottles
The European Commission has published a methodology to calculate, verify, and report chemically recycled content in single-use PET beverage bottles – intending to level the playing field and ensure investment security for the plastics recycling sector.
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ArticleHow climate change is affecting plastic packaging
In this edition of the Brief, we examine the impacts of climate change on plastic packaging in everyday life and the aftermath of natural disasters, and consider all the complexities of addressing the problem.
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ArticleBiodegradable, recyclable biofoam protects Game of Thrones-themed whisky set
Kyrö Distillery Company’s limited-edition whisky tasting set, a collaboration with HBO’s Game of Thrones, uses Woamy’s biodegradable and recyclable biofoam to protect its sample bottles and glassware.
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ArticlePizza Hut sells takeaway chicken wings in recycled, recyclable plastic bowl
Anchor Packaging and Pizza Hut have developed an award-winning bowl for chicken wings – designed to keep the food fresh in transit while featuring post-consumer recycled polypropylene and ensuring recyclability.
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ArticleInside Ardagh Glass Packaging’s plans to reshape its business
Ardagh Glass Packaging recently announced the launch of a new strategic initiative through which it hopes to transform its business and respond to changing conditions in the global glass packaging market. To explore the key pillars, drivers, challenges, and PPWR-related concerns associated with this new strategy, we spoke with Alexander Kuzan, Ardagh Glass Packaging Europe’s new CEO, and Mark Porto, Executive Chairman at the Ardagh Group.
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ArticleLEGO opens dedicated innovation centre for moulds, processing and packaging
The LEGO Group has officially opened Kornmarken Campus, its first dedicated global manufacturing centre for the development, testing and scaling of processes and technologies including packaging, moulding and research into fossil fuel-based plastic alternatives.
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ArticleInvestors join the call not to reopen the Packaging and Packaging Waste Regulation
Twenty-two financial investors have submitted a private letter urging the European Commission not to reopen the Packaging and Packaging Waste Regulation, led by Systemiq, Eunomia, Circle Economy and the Ellen MacArthur Foundation.




