The Kraft Heinz Company has developed a fry box with a built-in ketchup compartment, designed for on-the-go consumption.
According to the company, 70% of consumers have spilled ketchup while eating on the move. 80% report that they have considered avoiding condiments altogether, believing them to be incompatible with existing packaging.
The patent-pending Heinz Dipper is designed to be ‘simple, intuitive and mess-free’. It is expected to help consumers dip fries into sauces ‘anywhere, anytime’ – even when they are not sitting at a table.
“As more eating occasions happen away from home in drive-thrus and on-the-go moments, the Heinz Dipper is a fun and relevant way to innovate to meet fans where they are and strengthen our role in their everyday lives,” says Nina Patel, vice president, Global Heinz Brand at the Kraft Heinz Company.
“After spotlighting the uncanny resemblance between fry boxes and our iconic Heinz Keystone globally, we wanted to take the next bold step: redesigning the age-old fry box to work even harder for our Heinz lovers everywhere.”
The Heinz Dipper will debut at restaurants and sports stadiums in eleven countries: the USA, Canada, Mexico, Brazil, Germany, Italy, Portugal, the Philippines, Thailand, China, and Kuwait. It is considered a test for expanded distribution and long-term growth in Heinz’s ‘Away From Home’ channel.
Late last year, Heliograf launched its own reimagining of a sauce serving format – the ‘world’s first’ home-compostable soy sauce fish. Made from plant pulp, the packaging is designed to comply with increasing bans on plastic soy sauce droppers.
Futamura also joined forces with Repaq and GK Sondermaschinenbau to develop a compostable sachet for ketchup, mustard, and cooking sauces, among other products. The pack is reportedly certified as compostable at home and in industrial settings, featuring a barrier cellulose film layer from Futamura and another biofilm to provide hermetic seals.
Previously, The Kraft Heinz Company released Heinz Remix: an IoT-enabled and customizable digital sauce dispenser enabling consumers to create their own sauce flavours from over 200 potential combinations.
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