The ‘complex reality’ of reusable packaging in Europe

McDonald’s Corporation recently released a report detailing its opinions on the potential environmental, financial and operational impacts of introducing reusable packaging in some of its European restaurants. The company commissioned PwC UK to analyze the impacts of single-use and reusable packaging scenarios based on McDonald’s experience in certain European countries. In this edition of the Brief, we outline each scenario and highlight McDonald’s’ key claims, giving crucial insights into the world’s largest fast food chain’s opinions on reusable packaging.