The grain, knots, and veining that nature has stamped into timbers are at the heart of the new Icma sartorial paper© collection Woods. It is a collection of papers for packaging and corporate image that responds to the luxury brands' request for naturalness with a touch of artistic interpretation.
ICMA Woods series, is presented by Strand Paper & Board at Luxury Packaging London 2017, consists of two product families belonging to two diametrically opposed ways of interpreting the inspiration.
In fact, part of the collection is dedicated to the faithful reproduction of what is created by Nature, time, and the weather, which have left their indelible mark in the timber. The textures are real, evident and palpable.
Another set of papers proposes graphic elements as an artistic revival and in accordance with the principles of cabinet-making, overlapping and intersecting the grain created by the growth of the trees. The result is an aesthetic composition that transcends the real with the addition of a stylized manner or unexpected etching.
The colours are those selected by Nature, from light sand to denser colouring tending towards brown hues. Strong colours, such as shades of blacks, are also present, along with tone-on-tone bi-colourations in sophisticated harmony or strong contrast to give depth and decomposition effects. Art directors can then add their personal contribution to devise truly unique packaging, communication, and corporate publishing materials.
The Woods collection is available in various weights (paper and board) suitable for processing and finishing operations.