The Old Bay seasoning brand has announced it is returning to its original tin packaging, replacing the current plastic packaging. Maintaining the same logo and design, the new tin will be available on shelves this month.
Old Bay’s blend of eighteen herbs and spices is designed to be used on foods ranging from crab dip and crab cakes to chicken, pizza, pasta, salads and as a drink topper. The brand adds that the seasoning can be heated up during the colder months, as well as the Old Bay Hot Sauce.
The ‘classic’ tin features a bright yellow, blue, and red logo. To celebrate the return to tin packaging, Old Bay is running a competition from December 1st-14th 2025 to win a limited-edition prize pack in a collectible tin, in collaboration with the Baltimore Ravens American football team.
Also in the food packaging space, Cadbury Bournville revealed a new design across its range this summer, aiming to stand out on shelf and make dark chocolate more accessible by taking a tongue-in-cheek approach to the ‘perceived pretentiousness’ often associated with dark chocolate. The new look features the Cadbury Bournville B from the original packaging on each individual chocolate block.
More recently, olive oil brand Filippo Berio unveiled a rebranded packaging design, aiming to double down on its existing brand while also appealing to the modern consumer. The new logo gives more prominence to the founder’s surname, elevating his signature.
If you liked this story, you might also enjoy:
The ultimate guide to the Packaging and Packaging Waste Regulation in 2025
How are the top brands progressing on packaging sustainability?
Everything you need to know about global packaging sustainability regulation in 2025
The key to increasing the use of reusable packaging in supermarkets
No comments yet