Ravenwood Packaging has partnered with label printer ProPrint Group on a linerless fruit lid for Kissabel apples, produced on the Com500 Coater and applied with Ravenwood’s high-speed Nobac 5000L fresh produce linerless applicator.
Said to be a ‘UK first’ in fresh produce, the six-pack linerless apple format, follows the earlier 2×2 Sassy pack supplied by Mansfield, owners of the Kissabel brand. Kissabel Rouge made its UK retail debut on 2nd December in a plastic-free linerless pack, aiming to reflect the fruit’s ‘premium appeal’.
Ravenwood says the packaging solution needed to deliver strong on-shelf standout, fully recyclable materials, high-speed, reliable application and a bold design aligned with the Kissabel identity. ProPrint Group collaborated with Worldwide Fruit, the Kissabel design team and Smurfit Westrock to produce a linerless fruit lid and cartonboard tray format, evolving from the previously launched 4-pack to the new 6-pack configuration. Apparently, all materials are kerbside recyclable to support retailer’s sustainability goals.
Ravenwood utilized its Nobac 5000L fresh produce linerless applicator, engineered for efficient application of linerless fruit lids. The company conducted two clean trials to achieve ‘optimal setup’.
Ravenwood states that the Nobac 5000L delivered consistent, precise label placement; high-speed performance; minimal waste due to the linerless format and fast, reliable setup for rapid turnaround.
In August, the company teamed up with Siegwerk to form a strategic partnership, seeking to accelerate the adoption of ‘sustainable’ linerless label solutions across the packaging industry, hoping to reduce material waste and transportation costs. The partners add that this technology offers benefits such as increased label yield per roll, reduced storage and transportation costs and improved sustainability by minimizing landfill waste.
This month, DHL revealed it has switched from conventional self-adhesive labels to a joint InNo-Liner solution from Cab and HERMA at its site in Nohra, Germany, said to reduce waste by around 60%. HERMA states that with InNo-Liner, the material does not stick when wound, it can be wound onto itself without silicone and it can also be freely printed.
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