Henkel has relaunched the cardboard blister packaging for its Pritt glue sticks, featuring digital learning and crafting content on prittworld accessible via QR codes.
The company says the latest generation of Pritt sticks feature up to 65% recycled plastic in the stick, without any restrictions in performance. Henkel adds that the product offers a strong initial tack and easy repositioning.
The new cardboard blister features a window at the front of the pack allowing consumers to see and touch the products. It also includes real size pack shots, colour coding and a navigation bubble to simplify the range navigation for consumers.
According to Henkel, the new packs are made of FSC-certified materials and the back-of-pack printing comes in black and white to further reduce the environmental impact. The new Pritt packaging will be available across Europe at the beginning of 2026.
Henkel unveiled its new hot melt adhesive earlier this year, Technomelt EM 335 RE, aiming to address the challenges of conventional hot melt adhesives and enable clean separation for labels on PET bottles. The new adhesive is said to have high performance and be ideal for paper and plastic labels.
More recently, the company collaborated with Dow to produce its hot melt adhesive using low-carbon feedstocks and renewable electricity, aspiring to reduce the carbon footprints of its product lines by 20-40%. The companies are initially focusing on materials supplied to Henkel in Europe, but they aim to expand to North America in the future.
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