All Comment articles – Page 20
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How smart packaging design is transforming pharma and the patient experience
In this article, Rich Quelch, global head of marketing at packaging design agency DiD, looks into the latest developments in smart packaging design and how pharma companies, healthcare professionals, and patients are benefitting.
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Finding the right tone – colours and inks in packaging
Colours that stand out on the shelf and also in an e-commerce context can make a real difference in how well a pack performs. But how can this be achieved?
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A look at future trends in the flexible packaging industry
From COVID-19 to sustainability, two experts from ExxonMobil - Francois Chambon, global strategic marketing manager for polyethylene and Etienne Lernoux, senior technologist - look into what the future holds for the flexible packaging market.
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The Rapid Interview with Zotefoams
Neil Court-Johnston, VP Strategy EMEA at Zotefoams, talks about the company’s expertise in monomaterials and the recently launched ReZorce food and beverage pack.
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Exploring the potential of neuro marketing in packaging
What do people actually like to buy? European consultancy Beyond Reason aims to take some of the guesswork out of consumer behaviour, and zoom in on the "missing element" - implicit motivation.
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Decarbonizing the paper industry
There are many challenges facing the EU paper industry as it works to meet its emission-reduction obligations. Adrian Hiel explores some of the potential routes to achieving this.
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The role of packaging in an omnichannel world
How can packaging help to create a successful omnichannel strategy? We speak to Uwe Melichar, president of the European Brand & Packaging Design Association (epda-design.com) to get his take on the role packaging can play.
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The Rapid Interview with Stratasys
Justin Cunningham, marketing manager at Stratasys, on the value that 3D printing can bring to the packaging industry.
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Unpacking the Ellen MacArthur Foundation’s Universal Circular Economy Policy Goals
We spoke with the Ellen MacArthur Foundation to find out what its newly-released circular economy policy goals mean for the packaging industry.
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E-commerce companies urged to reduce parcel volumes to limit impact of courier driver shortages on online deliveries
Research recently released by market intelligence agency Mintel shows that the COVID-19-inspired rise in online shopping has driven a boom in demand for courier and delivery services.
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Driving packaging sustainability from the start
Fabien Thibault, global manager, product and packaging sustainability at Merck, gives us an overview of his company's ambitions and actions in the realm of packaging sustainability.
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From agility to big data
Prior to this year’s DELIVER events online and in Amsterdam, we discuss e-commerce trends and developments with Stéphane Tomczak, the event’s founder and CEO.
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Is a focus on shelf life masking other opportunities to reduce food waste?
Olga Kachook, senior manager at the Sustainable Packaging Coalition, asks if the FMCG value chain’s fixation on shelf life hinders the ability of packaging to prevent food waste.
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Gian de Belder on P&G’s ‘Ambition 2030’ sustainability goals
We spoke with Gian de Belder, technical director for R&D packaging sustainability at P&G, to take a deep-dive into the key points made in P&G's recent sustainability update.
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Evolution of e-commerce in 25 years: towards sustainable packaging
Gavin Mounce, e-commerce design manager at DS Smith, shares his thoughts on the importance of sustainability in the rapidly growing e-commerce channel and what part the creative community has to play in shaping its future.
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Leveraging the power of smart packaging
David Rogers, marketing manager at Blue Bite, discusses how brands can benefit from smart packaging technologies and build a digital platform to engage consumers.
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The future of packaging post-Covid
Chris Murray, Managing Director of DS Smith UK & Ireland, shares his predictions for the future of the packaging industry in light of the COVID-19 pandemic.
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The Rapid Interview with Korozo
In our latest Rapid Interview, we talk flexibles, innovation, and greenwashing with Warren Shaw, Vice President of Innovation at Korozo Group.
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Unpacking the EU Plastic Packaging Levy
Joshua Remi, Commercial Manager at ecoVeritas takes a closer look at the EU Packaging Levy and finds out what brands and their packaging printers and converters can expect in the months to come.
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How will packaging change with ‘the return to normality’?
Seth Hicks, managing director at Westpak Group, looks at the inevitable changes in consumer behaviour during the coronavirus pandemic and how this has affected the food packaging industry.