All Comment articles – Page 23
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ArticleExploring the potential of neuro marketing in packaging
What do people actually like to buy? European consultancy Beyond Reason aims to take some of the guesswork out of consumer behaviour, and zoom in on the "missing element" - implicit motivation.
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ArticleDecarbonizing the paper industry
There are many challenges facing the EU paper industry as it works to meet its emission-reduction obligations. Adrian Hiel explores some of the potential routes to achieving this.
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ArticleThe role of packaging in an omnichannel world
How can packaging help to create a successful omnichannel strategy? We speak to Uwe Melichar, president of the European Brand & Packaging Design Association (epda-design.com) to get his take on the role packaging can play.
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ArticleThe Rapid Interview with Stratasys
Justin Cunningham, marketing manager at Stratasys, on the value that 3D printing can bring to the packaging industry.
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ArticleUnpacking the Ellen MacArthur Foundation’s Universal Circular Economy Policy Goals
We spoke with the Ellen MacArthur Foundation to find out what its newly-released circular economy policy goals mean for the packaging industry.
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ArticleE-commerce companies urged to reduce parcel volumes to limit impact of courier driver shortages on online deliveries
Research recently released by market intelligence agency Mintel shows that the COVID-19-inspired rise in online shopping has driven a boom in demand for courier and delivery services.
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ArticleDriving packaging sustainability from the start
Fabien Thibault, global manager, product and packaging sustainability at Merck, gives us an overview of his company's ambitions and actions in the realm of packaging sustainability.
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ArticleFrom agility to big data
Prior to this year’s DELIVER events online and in Amsterdam, we discuss e-commerce trends and developments with Stéphane Tomczak, the event’s founder and CEO.
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ArticleIs a focus on shelf life masking other opportunities to reduce food waste?
Olga Kachook, senior manager at the Sustainable Packaging Coalition, asks if the FMCG value chain’s fixation on shelf life hinders the ability of packaging to prevent food waste.
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ArticleGian de Belder on P&G’s ‘Ambition 2030’ sustainability goals
We spoke with Gian de Belder, technical director for R&D packaging sustainability at P&G, to take a deep-dive into the key points made in P&G's recent sustainability update.
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ArticleEvolution of e-commerce in 25 years: towards sustainable packaging
Gavin Mounce, e-commerce design manager at DS Smith, shares his thoughts on the importance of sustainability in the rapidly growing e-commerce channel and what part the creative community has to play in shaping its future.
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ArticleLeveraging the power of smart packaging
David Rogers, marketing manager at Blue Bite, discusses how brands can benefit from smart packaging technologies and build a digital platform to engage consumers.
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ArticleThe future of packaging post-Covid
Chris Murray, Managing Director of DS Smith UK & Ireland, shares his predictions for the future of the packaging industry in light of the COVID-19 pandemic.
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ArticleThe Rapid Interview with Korozo
In our latest Rapid Interview, we talk flexibles, innovation, and greenwashing with Warren Shaw, Vice President of Innovation at Korozo Group.
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ArticleUnpacking the EU Plastic Packaging Levy
Joshua Remi, Commercial Manager at ecoVeritas takes a closer look at the EU Packaging Levy and finds out what brands and their packaging printers and converters can expect in the months to come.
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ArticleHow will packaging change with ‘the return to normality’?
Seth Hicks, managing director at Westpak Group, looks at the inevitable changes in consumer behaviour during the coronavirus pandemic and how this has affected the food packaging industry.
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ArticleOnline retailers facing longer lead times and higher prices
A growing number of internet retailers are struggling to fulfil orders as a result of a shortage of cardboard packaging brought about by the boom in online sales during the pandemic.
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ArticlePressure growing on European starch market
Against a background of high raw material costs, with demand in paperboard rising and the starch supply tightening, Roquette looks into the state of the industrial starches market in Europe.
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ArticleSustainable shifts: How to overhaul packaging for environmental gain
In this article, Adam Ryan, head of Pentawards, traces the evolution of sustainable packaging trends.
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ArticleThe inside story of the McDonald’s packaging rebrand
McDonald’s recently teamed up with Pearlfisher to rethink its packaging design, with a focus on aesthetic minimalism. We talked with Matt Sia, creative director at Pearlfisher, to get the inside story on the rethink.