Avoury, a new brand launched by Melitta Single Portions, is working with SABIC’s TRUCIRCLE portfolio of solutions and services to create new premium organic tea capsules made from polypropylene (PP) that uses feedstock made from used plastic.
Avoury was one of the first companies to adopt SABIC’s pioneering TRUCIRCLE solution for certified circular PP – SABIC QRYSTAL copolymer, which creates the capsules from post-consumer recycled material.
The capsules are made specifically for the new Avoury One tea machine launched in late 2019, which enables the consumer to make a cup of tea with the click of a button.
Holger Feldmann, CEO at Melitta Single Portions, notes: “We naturally want to ensure an exceptional tea experience and we want to prove that it is possible for resources to be used responsibly. With Avoury tea capsules we can prove both.”
Mark Vester, circular economy leader at SABIC, said: “Avoury tea capsules are a great example of collaboration and innovation between SABIC and Melitta Single Portions to create the world’s first tea capsules made using our TRUCIRCLE circular solutions. At SABIC, we are committed to delivering sustainable solutions for our customers and are closer than ever to closing the loop on used plastic.”
SABIC’s TRUCIRCLE solution that was used for this packaging for cert SABIC QRYSTAL copolymer, used for this new packaging that can be recycled, contributes towards the development of a circular economy.
Beyond its recyclability, SABIC hopes that its QRYSTAL copolymer will also help to create a transparent, aesthetically pleasing, lightweight design that preserves the quality of the tea leaves while addressing food safety regulations required for food and beverage products. The packaging is heat resistant to protect the tea leaves, whilst reportedly enabling the tea to freely develop its flavours and nuances at the click of a button.
