Performance, sustainability and intelligent solutions will be at the top of the list for Avery Dennison at Labelexpo Europe 2017 (Brussels, 25-28 September), as new products will be launched that deliver enhanced shelf appeal, higher performance, increased sustainability, intelligent solutions, and increasingly transparent compliance and services. These innovations will be brought to life in an interactive section of the booth with five special zones (5A31).

“As our industry’s most important show, Labelexpo Europe provides a vital opportunity for us to learn and share. We gain massive insights by listening to our customers that attend, and we have a golden moment to demonstrate what we do, how we do it, and the things that will change for the better, especially in the coming year,” says Georg Mueller-Hof, vice president marketing. “This year we will focus particularly on how we will meet customer demands for more environmentally sustainable products and processes, as well as demonstrating innovations that create incredible brand shelf appeal.”

Among the new products Avery Dennison will be demonstrating is a Recycled Paper facestock certified by FSC, the “Sensorial Collection” of textured label materials, and Clear Hotmelt adhesive for chilled food packaging. 

FSC Recycled paper facestock

FSC Recycled facestock comes from a unique blend of post-consumer waste and modern paper manufacturing processes. Manufactured without chlorine bleaching, the facestock has similar whiteness and brightness compared to its conventional alternatives, converts as quickly, and enables label converters to help customers meet sustainability targets while still delivering exceptional print results, and without adding costs following the pricing at parity. 

Sensorial Collection

The Avery Dennison Sensorial Collection gives designers a broad toolset to create soft, textured or patterned papers that can give a premium, vintage or artisanal feel. These diverse label surfaces can give consumers subtle messages about a bottle’s contents while contributing to an outstanding visual impact.

Clear Hotmelt Adhesive

A hotmelt adhesive without the yellowing, Avery Dennison’s new clear hotmelt adhesive offers a straightforward and competitive solution that allows for more design freedom in the chilled food section. It also delivers a lower total applied cost as it does not require a barrier-film facestock.

“Labelexpo continues to be the most important industry platform, and we do our utmost to provide innovative solutions and interactive experiences that, combined with our serious listening to customer needs, make it a memorable and positive experience for our customers,” says Rob Verbruggen, director communications. “We look forward to sharing our commitment to sustainability, service and superior performance in Brussels this autumn.”

More info: