Emma Liggins
ArticleA deeper dive into the fight for European competitiveness
Competitiveness is a hot topic among policymakers in Europe. In this edition of the Brief, we take a closer look at the challenges to the EU’s industrial independence, and take stock of the current and upcoming measures designed to protect it.
ArticleUnpacking Unilever’s Smart Series detergent pouches for auto-dose laundry
Unilever’s new Persil and Comfort Smart Series detergents are intended for auto-dose washing machines from Samsung. How does the product packaging fit into this growing market, and does it align with Unilever’s ongoing sustainability goals? Packaging Europe attended a media panel and spoke with Tati Lindenberg, chief marketing officer at Unilever Home Care, to learn more.
ArticleWhat does a new Netflix film say about the potential impacts of plastic exposure?
A new Netflix documentary, The Plastic Detox, explores a potential link between infertility and exposure to chemical additives in plastics – but is it a fair representation of the packaging industry? Packaging Europe watched the documentary to explore its claims, and consults the reactions of industry voices to understand its reception.
ArticleAre advent calendars driving packaging waste – or overcoming it?
Advent calendars are a well-established Christmas tradition, but are they inherently wasteful – or are they adapting to a more sustainability-conscious market? We dive deeper into the format’s recent developments to learn more.
ArticleIs ‘home-compostable’ plastic packaging actually compostable?
New research conducted as part of University College London’s Big Compost Experiment suggests that biodegradable and compostable plastic packaging cannot be effectively composted at home, with improved compostability, dedicated sorting and collection systems, and clearer communication with customers regarding the composting process for packaging highlighted as areas of improvement going forward.
ArticleMcKinsey lays out the path to reducing plastic pollution and increasing circularity
McKinsey & Company has released a report laying the groundwork for the global reduction of plastic waste, from emerging economies’ investment in waste management systems to value chain participants implementing new business models to improve circularity through the collection, sortation, and recycling capacity of plastic packaging.
ArticleHow committed is Amazon to sustainable packaging progress?
E-commerce giant Amazon has taken a recent interest in eco-friendly packaging, particularly in its usage of paper and cardboard. Even so, the company is no stranger to criticism for its environmental practices. With the catastrophic impacts of climate change leading to conversations about corporate greenwashing, Emma Liggins asks if Amazon is doing enough to make its packaging sustainable.