When British chocolatier Hardys was looking for a pack to complement their chocolate selection, they wanted a pack design to elevate customer perception and with a gift-wrapped look.
Numerous windowed cartons were sampled, but nothing compared to the Schur®Star Box Bag. “We chose the Schur®Star Box Bag as it exclusively makes a pack with three different substrates. We chose a solution with a window, made of a laminate on three sides and the two side gussets in a metallized film. The latter adds a stylish finish to our print design”, says Daniel Brower, MD of Hardys.
The Schur®Star Box Bag stands completely stable
The box-shaped bottom construction allows the Schur®Star Box Bag to stand completely stable, irrespective of weight and contents. No matter whether displayed upright or lying, the bag – being printable on all five sides – offers excellent opportunities of a visually striking look. Superior flexographic printing offers additional differentiation options. The characteristic bottom construction is combinable with a large range of features: A window to give a glimpse of the contents, a zipper to offer reclosability, tearstrip and laserscoring to ease opening – to mention a few. In this case, the combination with a carton header gives an exclusive and stylish pack, strikingly different.
The magic of the great British sweetshop
Hardys, who never forgot the magic of the great British sweetshop, owns a chain of sweet shops in all of the major tourist destinations in the UK; the full product range is also sold from www.hardyssweets.co.uk. Hardys offers high-end confectionery in a variety of pack formats printed with iconic attractions of the surrounding area. Whilst Hardys’ offering satisfies consumers wishing to enjoy a treat on the go, the company is equally focused on providing a high-end range for gifting. Hardys chose to make the pack content specific with embossed header cards – as this combination facilitates an extensive range with significantly reduced pre-press costs. The metallized side gussets add an extra dimension to the prominent appearance.
Designs for exclusive retailers in the pipeline
The Schur®Star bag range is constantly expanded with innovative constructions. Daniel Brower: “We are delighted with Schur®Star Systems' quality and their seemingly endless innovations; we are already looking to replace some of our existing packaging with the Schur®Star Box Bag. Given the striking appeal of this new pack format, samples are also being prepared for the more exclusive retailers”.
The Schur®Star Concept - the most flexible packaging solution available
The Schur®Star Concept offers an efficient packing process, safe product processing, and bag constructions giving superior marketing opportunities. Turning complexity into simplicity is the core issue: Change-over between varieties, bag sizes, or bag constructions requires only a few minutes; there are no set-up times, the system is easily integrated into an existing process, and filling can be fully automatic, semi-automatic or manual – the latter to ensure that exclusive and delicate products are carefully placed in the pack. Schur®Star bags are premade to any specific customer requirements, and a large variety of barrier qualities and individual gauges matching the product requirements are available.