Mondelēz International has collaborated with Amcor to wrap Cadbury’s 31.9g, 74g and 256g Mini Eggs bags in 65% certified recycled plastic packaging for Easter, allocated through a mass balance approach.
The company says small and large Easter Cadbury tablets will also be wrapped in 80% certified recycled plastic packaging, and the ribbon handle of the Cadbury Special Gesture Easter Egg range has been replaced with a recyclable cardboard handle.
The new packaging uses Amcor’s AmFiniti Recycled Content, which converts post-consumer plastic waste into new packaging. Through this partnership, approximately 134 tonnes of post-consumer recycled plastic will be sourced to produce packaging across different parts of the Cadbury Easter range this year, equivalent to around 16 million seasonal tablets per year and 70 million bags of Mini Eggs per year.
The Cadbury Mini Egg bags will also include a scannable QR code on the back of packs, providing customers with more information on the product’s use of recycled material and Mondelēz’s approach to sustainable packaging. The company’s goals include designing 98% of its packaging for recyclability and labelling it with clear consumer recycling information by 2030 – it claims that to date, 96% of its total packaging is designed to be recycled.
At the end of 2025, Mondelēz teamed up with DS Smith to trial paper tubs for Cadbury Heroes chocolates at Tesco, a move hoped to reduce virgin plastic consumption. Each pack will featured OPRL labelling to provide recycling information, and consumers were asked to share their feedback by scanning the QR code found on the underside of the lid.
In related news, Amcor partnered with French snack producer Alter Eco on a paper-based and reduced weight packaging solution for its 200 gram chocolate range, said to be recyclable where recycling streams exist. Amcor transitioned the packaging to its AmFiber Performance Paper, with the new design combining a natural kraft paper look with a matte finish.
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