Hershey’s Kisses and The Pokémon Company International have partnered on a limited-edition collection celebrating 30 years of Pokémon, featuring 151 Poké Ball foil designs and 10 new foils inspired by franchise villains Team Rocket.
The collection introduces a ‘narrative-driven experience’ where Team Rocket is on a mission to steal every Hershey’s Kisses foil design. Hershey says fans can follow along as the story unfolds across social media platforms, focused on the challenge of collecting all 151 Hershey’s Kisses chocolates before Team Rocket does.
Earlier this month, in-character content from Team Rocket was posted on Hershey’s Instagram, detailing their ongoing schemes and attempts to steal Hershey’s Kisses chocolates. On May 12th Pokémon fans could scan the QR code on each pack to visit a digital collection hub to track their finds, follow the story and enter for a chance to win prizes.
The chocolates are available in 9 oz share packs and 28 oz party bags at participating retailers nationwide.
Hershey adds that its Pirate’s Booty brand will be releasing a limited-time collection of Pikachu shaped snack puffs this summer, featuring interactive packaging and Pokémon-themed activities. The collection will feature three unique pack designs and each pack will include a different “Who’s That Pokémon” challenge and access to downloadable activities. The puffs will be available nationwide in 8-count cartons and 17-oz club bags.
In other confectionary news, Amcor has collaborated with French snack producer Alter Eco on a paper-based packaging solution for its 200 gram chocolate range, said to be recyclable where recycling streams exist. The new packaging is said to deliver high-barrier performance, provide effective protection against water vapour and grease and achieve a weight reduction of up to 61% compared with the previous pack.
In the snack packaging space, Calbee recently announced it is temporarily limiting its on-pack print for multiple potato chip, breakfast cereal, and snack products to black and white ink as the Strait of Hormuz crisis limits access to raw materials. Products are set to transition into the new packaging in phases, expected to maintain a consistent product supply without impacting overall quality.
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