Signaling Velcro Companies' expansion into the candy and confectionery product category, the company has announced that the new Mentos™ Pure Fresh Gum Wallet Packs include the VELCRO® Brand PRESS-LOK® closure system.
Perfetti Van Melle, confectionery and chewing gum manufacturer and distributor, has integrated the easy-to-use sensory closure into the pocket-friendly packaging to ensure the product stays sealed and fresh.
"Perfetti Van Melle is always innovating what confectionery can do in order to meet consumer expectations," said Sylvia Buxton, Vice President, Marketing of Perfetti Van Melle. "With the VELCRO® Brand trademark on our packaging, we're providing extra value to our customers who can be assured that their favorite Mentos™ gum is sealed securely – and easily – in its package."
Available in Fresh Mint, Spearmint, and Watermelon flavors, these new wallet-sized packs contain 12 pieces of sugar-free Mentos™ Pure Fresh Gum, known for its long-lasting freshness and flavor. The PRESS-LOK® closure featured on the new pouches has a thin profile so consumers can easily fit the small package into their pocket or handbag.
"Our partnership with Perfetti Van Melle is an exciting step for us; it marks the first time our PRESS-LOK® closure is used on a confectionery product in North America," said Jurjen Jacobs, Vice-President of Marketing and Innovation, Velcro Companies. "These closures allow for efficient, slim packaging that keeps items fresh and makes them more transportable, which both candy manufacturers and consumers will love."
The VELCRO® Brand PRESS-LOK® closure system is a proprietary hook-to-hook technology, made especially for the flexible packaging market. With just a squeeze of both sides, PRESS-LOK® closures easily align to create a secure seal that consumers can both feel and hear.
Mentos™ Pure Fresh Gum Wallet Packs with VELCRO® Brand PRESS-LOK® closures will be available nationwide in November.