AG Barr, the maker of IRN-BRU and Rubicon, has announced that all its soft drink consumer multipacks will be wrapped in 100% recycled shrink wrap by the end of 2021.
This move is projected to save 400 tonnes of virgin plastic a year – the weight of about 250 cars.
IRN-BRU is the first AG Barr brand to make the switch to 100% recycled wrap across its can multipacks, with the new pack set to hit shelves from May. In terms of primary packaging, all of the company’s soft drinks packaging is already recyclable.
Following this step, AG Barr’s entire portfolio of soft drinks will use 100% recycled printed film by the end of 2021, so IRN-BRU will be joined by other brands including Barr Flavours and Rubicon.
Roger White, AG Barr’s chief executive, said: “We’re always looking for ways to make our products more sustainable and we’re delighted to introduce this new 100% recycled film which has half the carbon footprint of its virgin plastic equivalent.
“This is just one step towards our longer-term carbon neutral ambition, ensuring we play our part in reducing the effects of climate change on our planet.”
