“Driving for Better Together” – under this theme, International Paper, a global paper and packaging company and a key leader in fresh fruit and vegetable packaging, will present its latest innovations at Fruit Attraction 2017.

Fruit Attraction is a key international tradeshow for the fresh produce trade and takes place in Madrid, Spain from October 18-20. 

Today’s customers are ever more demanding for better packaging solutions which are more sustainable, offering high-quality graphics printing and help eliminate waste from the supply chain. International Paper responds to these needs by continuously developing innovative solutions to help them make their business better, many of which by working very closely with customers’ entire supply chain.

Providing Unique Tailored Solutions 

“At International Paper, we are proud to offer a unique service to each of our customers by understanding their specific needs and building solutions to meet those needs – by “driving for better together”, says Eric Chartrain, Vice President & General Manager of International Paper’s corrugated packaging business in Europe, Middle East & Africa. “Recently for example, we have entered into a marketing cooperation agreement* with De Jong Verpakking which will allow our two companies to better respond to the specific needs of pan-European retailers. Both International Paper and De Jong are experts in fresh fruit & vegetables packaging with complementary geographic span, and we are excited to be able to offer panEuropean retailers an optimized solution that will help improve their logistical chain.”

Visitors are invited to meet International Paper representatives, discuss individual corrugated packaging solutions and learn more about why working with International Paper is all about driving for better together.

International Paper will be present at Fruit Attraction from October 18-20, 2017. Visit the company on stand D14A in hall 7.

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