Premium blended whiskies, Pig’s Nose and Sheep Dip, unveil new label and carton designs geared to cement the brands’ craft credentials.
Produced in Scotland as part of the Ian Macleod Distillers' portfolio, both whiskies enjoy a strong international presence; exporting to territories including Russia, Germany, Italy, France and the USA. Both redesigns celebrate the story and quality of the spirit, enabling the brands to continue growing shelf presence in domestic and international markets.
The refresh for Pig’s Nose (40% ABV) sees an illustration of the spirit’s namesake take centre stage; riffing on the whisky being notoriously ‘smooth as a pig’s nose’.
The inclusion of Invergordon grain whisky – acknowledged as one of the highest quality and lightest grain whiskies in Scotland – and aging in bourbon barrels, also finds cues in the new design. Sheep Dip (40% ABV) is a small batch, premium blend of 16 single malts; inspired by the illicit distilling practiced by farmers of yore.
A more iconic carton that balances quality with whimsy was the brief that saw London-based packaging experts - Stranger and Stranger - craft a new look for the blended malt. Neil Boyd, Commercial Director for Ian Macleod Distillers welcomed the new designs: “We are delighted to reveal the new packaging designs for our blended whiskies, Pig’s Nose and Sheep Dip.
The refresh celebrates the growing global momentum for both brands and our continued commitment to premium, small batch spirit for the modern Scotch whisky drinker. We look forward to rolling out the new designs with immediate effect in all territories and beginning an exciting next chapter for these two iconic brands.”