New research from Suntory Beverage & Food, the maker of Lucozade and Ribena, suggests it takes just seven weeks for the vast majority (88%) of shoppers to rethink their relationship with plastic bottles and to appreciate their value after living with deposit return schemes.
Digimarc Corporation, a leading AIPIA member which created Digimarc watermarks, next-generation digital identification and detection-based solutions, recently announced the launch of its Digimarc® Brand Integrity digital solution, which gives brands and their customers more sophisticated and flexible ways to verify the authenticity of products, it says.