BillerudKorsnäs and Aisa are launching a new material that they say can replace plastics on tube shoulders and sleeves without compromising on user experience.

BillerudKorsnäs FibreForm allows the tube to keep its shape when squeezed, without traces, apparently making it unique when compared to tubes made from other fibre materials.

According to the companies, FibreForm also allows for up to ten times deeper embossing than regular paper, resulting in unique 3D effects and tactile experiences.

“We will never compromise on user experience. FibreForm is a unique material and this collaboration is another application where we can help brand owners on their journey towards sustainable packaging,” says Lovisa Westergren, sales director for FibreForm at BillerudKorsnäs.

“Over the last few years, we have seen an increasing demand for fibre-based packaging solutions including tube applications. This tube solution developed together with Aisa is utilizing the unique characteristics of the Fibreform material and is able to meet the high expectations from brand owners – from plastic reduction to excellent functionality and exceptional branding possibilities.”    

Tubes made of FibreForm are suited to use in different segments, for example, toothpaste and cosmetics. The companies describe their new product as renewable, biodegradable, and cold-formable, and say that it requires less energy in production than plastics.

Meanwhile, the companies also say that it is possible to replace plastic with FibreForm in Aisa's machines without them having to be rebuilt.

Joachim Sander, director of marketing and sales at AISA, comments: "By using FibreForm from Billerudkorsnäs, Aisa is now able to replace up to 70% of plastic in the functional shoulder component and together with the tube sleeve made of over 85% of paper, this hybrid shoulder contributes to a package that now is composed of more than 80% paper.”