UPM Raflatac has announced PE PCR White TC 85 label material, a product made with 30% post-consumer recycled (PCR) plastic from household waste and a minimum of 55% post-industrial (PIR) plastic.

“By introducing PE PCR White TC 85 to the market, we showcase our commitment to the circular economy and help brand owners and end-users achieve their sustainability targets. As the label material contains post-consumer recycled content from household waste and post-industrial recycled content, it reduces the use of virgin feedstocks and therefore saves natural resources, contributing to lower environmental impact,” says Anniina Kujala, Segment Manager, Films, UPM Raflatac.  

“PE PCR White TC 85 can be recycled in standard plastic recycling streams, and gives applications an authentic look that reflects sustainability,” Kujala continues.

As one of the signatories to the Ellen MacArthur Foundation’s New Plastic Economy Global Commitment, UPM Raflatac says that it is committed to offering labeling solutions with recycled content that are suitable for a variety of end-uses. The Global Commitment has already mobilized over 400 signatories that are determined to start building a circular economy for plastics, many of which are also setting targets for the amount of recycled content used in their plastic packaging.