Smurfit Kappa has launched a new range of eBottle packaging solutions for the rapidly growing online beverage and liquids market.

The new portfolio includes a variety of solutions for single and multi-pack products, including the Rollor bottle pack, BiPack, and Pop-up insert.

The surge in e-commerce due to the COVID-19 pandemic is evident across all sectors and the beverage market has also seen a significant impact. In particular, Smurfit Kappa says that online sales for alcoholic beverages have increased by 34% in Europe, driving demand for sustainable, durable, and consumer-friendly packaging that protects the product during shipment.

Commenting on the announcement, Arco Berkenbosch, VP innovation and development at Smurfit Kappa Europe, said: “Our new eBottle product range offers beverage businesses a suite of fit-for-purpose and bespoke packaging solutions which address the key challenges for their e-commerce channel.


“The innovative range, combined with our focus on e-commerce processes, supply chain, and consumer experience, have all contributed to increased sales and greater efficiencies for our customers.”

The launch of this new product portfolio is the latest addition to the company's 'Better Planet Packaging' range, designed with the aim of being more sustainable and coming from a renewable and recyclable raw material. 

Herwin Wichers, market development director at Smurfit Kappa, said: “The online European alcohol beverage market is worth €5.6 billion and we want to help companies take advantage of the real growth and opportunity in this segment. As a result of the implemented packaging and automation solution by InterDrinks, it has increased its packing and filling capacity by 66%, allowing it to fulfil more orders, faster.”