“The innovative range, combined with our focus on e-commerce processes, supply chain, and consumer experience, have all contributed to increased sales and greater efficiencies for our customers.”

The launch of this new product portfolio is the latest addition to the company's 'Better Planet Packaging' range, designed with the aim of being more sustainable and coming from a renewable and recyclable raw material. 

Herwin Wichers, market development director at Smurfit Kappa, said: “The online European alcohol beverage market is worth €5.6 billion and we want to help companies take advantage of the real growth and opportunity in this segment. As a result of the implemented packaging and automation solution by InterDrinks, it has increased its packing and filling capacity by 66%, allowing it to fulfil more orders, faster.”