Sam’s Club Member’s Mark

Brand Owner: Walmart

“We often get asked what private brands want in terms of pack design, and the answer is simple: a design that lengthens product shelf life and is able to compete with well-known national brands on more than price, while remaining in line with their overarching brand position and values. We understand how building private brand equity creates consumer loyalty,” said Gary Flynn, managing director, at Equator. “And then of course there’s the design. As much as we approach every brief with a strategic head, it’s incredible design that is at our heart.”

Jaworski concluded: “The Pentawards recognition is a testament to the power of design to connect brands with consumers through packaging – to drive brand desirability, engagement and loyalty to help drive brand performance.”

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