As consumers become increasingly cautious about corporate greenwashing, how can businesses put their money where their mouth is and ensure that their packaging aligns with eco-friendly branding? Edward Holden, vice president of Business Development at Equator Design, gives us his answer.
Spain’s top juice brand, Don Simon, has unveiled what it describes as its first-ever 100% environmentally friendly and smart packaging, which, it says will do good for both consumers and the environment.
Following the signing of the free trade agreement between Australia and the UK at the end of last year, we spoke to Ana Nishnianidze, Austrade’s Trade Commissioner for the UK and Ireland, about packaging trends in Australia, sustainability efforts (including the Australian Packaging Covenant Organisation) and the potential effects of the agreement on the industry.
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