Avery Dennison has announced a $75 million minority investment in Wiliot, aiming to scale investment in physical AI for supply chains. The two companies state they will ‘significantly strengthen and expand’ their joint go-to-market efforts to accelerate the adoption of digital identities on physical items across industries including retail, logistics and food.
Avery Dennison will serve as the preferred inlay design, manufacturing and commercial partner for Wiliot. In addition to its existing Board Observer position, the company will receive a seat on Wiliot’s Board of Directors.
Building on its RFID solutions and utilizing Wiliot’s technology, Avery Dennison hopes to solve some of its customers’ complex challenges through multiple complementary sensing technologies. The company adds that the requirement for accurate data delivered through sensor technologies is becoming increasingly important as businesses look to AI to automate processes and drive efficient decision making.
“We believe in the power of passive Bluetooth Low-Energy (BLE) and the significant opportunity to expand our portfolio with the solutions from Wiliot,” said Francisco Melo, president of intelligent labels technologies and digital solutions for Avery Dennison.
“BLE is a complementary technology to RFID. It increases the total addressable market and allows us to provide a broader set of solutions for improved visibility and condition monitoring for our customers, unlocking important data sets not possible before.”
In February this year, Avery Dennison launched its AD IdentiFresh inlay series, using RFID technology to provide real-time inventory visibility in fresh food categories including bakery, meat, deli and produce. The proprietary antenna design and inlay construction are said to improve read performance on densely stacked items, particularly within high-moisture cold environments like meat cases.
Earlier this year Wiliot introduced the newest generation of its battery-free sensing technology, Wiliot Gen3 IoT Pixel, designed to help connect everyday products to the cloud and extend real-time intelligence to the physical world at a global scale. The IoT Pixel and platform aim to provide retailers, logistics providers, and supply chain companies with real-time data to understand the location, temperature, humidity, and movement of goods across complex, distributed networks.
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