This summer, for the fourth year running, people can win VIP experiences at Merlin theme parks as a reward for recycling empty 500ml plastic bottles at one of the specially designed reverse vending machines located at parks across the UK.
The partnership continues Coca-Cola’s relationship with Merlin Entertainments, which has reportedly seen over 175,000 plastic bottles collected via the reverse vending machines since they were first introduced.
Randomly selected winners could be in with a chance of winning VIP prizes at Cadbury World, including a “Cadbury Character Afternoon Tea”.
Participating locations include Cadbury World, Alton Towers Resort, Chessington World of Adventures Resort, LEGOLAND Discovery Centre Birmingham, LEGOLAND Windsor Resort, SEA LIFE aquariums in Blackpool, Birmingham, Brighton and London, The Blackpool Tower, Thorpe Park, and Warwick Castle.
12 Merlin attractions will be providing prizes for the winners, such as a VIP experience and behind the scenes tour in Sharkbait Reef at Alton Towers Resort, a VIP Giraffe Encounter at Chessington World of Adventures Resort, a Snorkelling with Sharks Experience at SEA LIFE Blackpool, plus an activity focussed on The Swarm at Thorpe Park.
Jo Padwick, senior sustainability manager at Coca-Cola Europacific Partners, comments: “The addition of VIP Cadbury World prizes to our RVM initiative with Merlin is an exciting prospect for our customers and will continue to provide them with an innovative and engaging way to recycle their plastic bottles.
Sarah Kilgannon, head of partnerships UK, at Merlin, adds: “At Merlin, we’re committed to creating unforgettable experiences in ways that are both responsible and sustainable. Partnering with Coca-Cola for a fourth year allows us to reward families for making environmentally conscious choices – turning something as simple as recycling a bottle into something extraordinary.”
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