Charoen Pokphand Foods Public Company Ltd, a multinational food producer headquartered in Thailand, and with global export markets, has successfully leveraged blockchain technology into its digital food traceability system for fresh pork and chicken products.
This year the company will roll out the technology to its shrimp and cooked meat businesses to ensure the quality and hygiene of foods for consumers and customers worldwide, it says.
“Blockchain technology facilitates consumers’ rapid access to product information by scanning a QR code on the packaging. In addition to the origin of products, the consumers can also be informed about the certifications for quality and food safety standards, plus information related to sustainable production including GHG emissions. This contributes to the company consistently delivering better product value,” said Oraparn Mungmisri, assistant VP for the company’s Global Standard System Centre.
“The quality and safety of food products are our top priority, as illustrated in the company’s digitalization of its product traceability system in accordance with the CODEX international food standards as well as ISO system standards,” he added.
In addition to is fresh meat products, the company also produces a range of ready-to-eat packaged foods available regionally and shrimp-based packaged foods, available in other markets, such as the USA.
In an effort to increase consumer and customer confidence in the accessibility, transparency, and timeliness of all product information, the company has successfully implemented the technology for fresh chicken and pork meat and intends to establish blockchain-based traceability for all products over time.
Blockchain technology enables the company to track back the entire value chain of a product, including the raw material source, manufacturing facility, and production processes. Charoen Pokphand Foods initially applied the CPF Digital Traceability system in its value chain in Thailand in 2015.
Additionally, the company has partnered with AXONS, a major Thai agri-tech firm, to accelerate the traceability system with blockchain traceability technology, which is widely accepted in numerous industries including banking, sourcing, and procurement, as well as for supply chains.
In addition, the company has implemented blockchain traceability throughout its whole supply chain, beginning with the procurement of raw ingredients for feed manufacturing and extending to farming, processing, and shipping.
One area under the sourcing spotlight is deforestation, the subject of a new Regulation from the EU. As Thailand is reportedly in the high-risk category for this Regulation, it could bring added costs for food producers with ingredients sourced in these areas. By using blockchain Charoen Pokphand hopes to prove sustainable provenance and ‘’pave the way for global food security.”
This article was created in collaboration with AIPIA (the Active and Intelligent Packaging Industry Association). Packaging Europe and AIPIA are joining forces to bring news and commentary about the active and intelligent packaging landscape to a larger audience. To learn more about this partnership, click here.
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