Innovia Films has launched Rayoface mBoss, a new Biaxially Oriented Polypropylene (BOPP) film.

According to the company, its new film has been specially engineered to offer long-lasting premium embossing performance.

Richard Southward, Global Product Manager, Labels states: “It offers increased shelf appeal and consumer engagement through bold tactile features as well as the eye-catching print and foiling capability of the paper-like surface. At 130 microns, it has a premium feel and offers high conversion and labelling efficiencies due to its exceptional dimensional stability.”

Innovia also reports that Rayoface mBoss has a high level of opacity, even when wet, and is suitable for use with a wide range of inks and foils as well as textured varnishes.

Southward continues: “Third-party trials have demonstrated the longevity and robustness of the embossed features through the supply chain, ensuring the on-shelf impact and brand experience that Rayoface mBoss can generate.”