Last month, Carlsberg announced that its paper-based bottle would soon be available for consumer trials across Europe. When we reported on this announcement, a number of our readers raised some thought-provoking questions and talking points on this topic. We recently spoke with Simon Boas Hoffmeyer, director of sustainability at the Carlsberg Group, and put these reader questions to him.
Following careful consideration, Packaging Europe will now be delivered in a compostable film wrap. Here we explain the process through which we applied questions about sustainable material specifications to our own physical product.