Frylight has unveiled a refreshed packaging design across its spray oil range with improved on-pack instructions and links to recipes via a QR-code.
Due to rollout into supermarkets from mid-July, the new packaging’s bold colours are designed to help it stand out on shelf, with illustrations on the front of each product to indicate to shoppers how each variant can be used.
Frylight says the on-pack instructions and back-of-pack storytelling have been improved, including a QR code linking to recipe inspiration, to make it easier for consumers to get the most out of each spray oil in the range. For retailers, the new design aims to support easier shelf navigation and encourage multi-SKU purchases.
The core range of Sunflower, Rapeseed, Olive and Garlic Infused spray oils for frying, roasting and grilling are joined by the company’s Buttery Baking spray oil. Frylight adds that these oils sit alongside the Air Fryer Pure Oil Spray which launched earlier this year.
In similar news, last year Innocent Drinks revealed new packaging for its juice and smoothie portfolio, intended to reflect the products’ natural ingredients and help consumers easily navigate the drink lineup. The brand’s updated design strategy features hand-drawn details and natural photography, and the signature ‘Dude’ logo has been redrawn with custom woodmark.
The following month Carlsberg teamed up with creative agency Born Ugly to create a new global visual identity for its Somersby brand, aiming to increase visibility and brand consistency across the cider’s major markets. The Somersby tree logo has been redesigned with a simplified shape and the tree’s canopy is designed to aid flavour navigation with various fruit illustrations.
If you liked this story, you might also enjoy:
The ultimate guide to the Packaging and Packaging Waste Regulation in 2025
How are the top brands progressing on packaging sustainability?
Everything you need to know about global packaging sustainability regulation in 2025
The key to increasing the use of reusable packaging in supermarkets
No comments yet