The Absolut Group has revealed three limited-edition bottles with ties to the Tomorrowland music festival, luxury fashion house Missoni, and the work of pop artist Keith Haring.
It was announced in May that Absolut would reveal three limited-edition bottles in collaboration with the main stage design team for the electronic dance music festival Tomorrowland, forming part of the companies’ United We Dance partnership.
Each bottle features a 360° screen-printed design incorporating frost glow and metallic inks. This draws upon ‘Orbyz’, the festival’s fantasy theme for 2025, by evoking ‘a magical universe made entirely of ice’.
The collection’s release also marks the first time Tomorrowland’s main stage design has been revealed before the festival opens, this time taking the form of a vodka bottle.
“This is the first time Tomorrowland’s global theme has been used on a partnership bottle, signifying the continued strength of our partnership,” said Tomorrowland spokesperson Debby Wilmsen.
At the time of their announcement, the 700ml bottles of Absolut Original Vodka were available in Thailand, set to be released in Belgium, the Netherlands, Switzerland, Poland, Slovakia, and Serbia in June, then in Brazil in September.
Last year, Absolut worked with The Andy Warhol Foundation for the Visual Arts to distribute a limited-edition bottle exclusively for global travel retail, inspired by the rediscovery of Warhol’s Absolut ‘blue’ painting.
Now the Absolut Haring Artist-Edition utilizes the artwork of fellow pop artist Keith Haring, taking inspiration from his original 1986 Absolut campaign with its yellow backdrop, bold red lines, and debossed design of dancing figures.
Haring’s signature is printed onto the shrink sleeve, while a hand-drawn recreation of the Absolut medallion, depicting founder L.O. Smith, is positioned around the bottle neck.
Global travel retail will stock the Absolut Haring Artist-Edition from this month and will roll out across markets in over forty countries for a limited time starting in October. A pop-up vending machine at Gatwick Airport is set to drop surprise Absolut Haring merchandise alongside bottle purchases.
Additionally, a limited-edition bottle of Malfy Gin’s Originale Dry Gin has been developed in collaboration with Missoni. It draws inspiration from the Missoni Resort Club project, which implements custom-designed sunbeds, towels, and seating at hotels, resorts, beach clubs, and restaurants.
Incorporating Malfy’s established zig-zag design and blue, turquoise, and green colour palette inspired by the Amalfi coast, the redesign applies to the gin bottle, Malfy’s signature copa glass, and a collectable gift box.
“The limited-edition bottle has been designed to elevate aperitivo moments, infusing them with a touch of Italian allure,” reads the Malfy Gin website.
The bottle is available to purchase from high-end retailers in Italy, Turkey, the UK, and the UAE, as well as online via Tannico and Rinascente.
A previous limited-edition design, Absolut Mosaik, was designed by Olly Alexander, aBritish singer, songwriter, actor and social activist for inclusivity, Olly Alexander. Its mosaic design was intended to symbolize the blending together of people from diverse reaches of society to push boundaries and drive positive change.
More recently, Absolut has successfully trialled an ‘industry-first’ paper-based cap and bottle duo in collaboration with Blue Ocean Closures, intending to develop a fully biobased bottle.
Meanwhile in confectionary, Cadbury’s limited-edition chocolate range features a cold-activated wrapper that changes colour and reveals hidden designs when stored in the fridge. Consumers encouraged to find and collect every variant and tap into the debate about where chocolate should be stored as it hits the shelves during the summer months.
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