Aveda, part of Estée Lauder Companies (ELC), has announced the global launch of its recyclable sample sachets, said to reduce plastic by over 80% compared to its 10ml plastic tubes.
First introduced locally in 2021, Aveda continued its collaboration with supplier Xela Pack to develop the sample package for global launch. The new design is apparently made from FSC-certified paper.
The sachet began its global rollout in February with the launch of Aveda’s Botanical Repair Bond Building Pre-Shampoo Treatment. The company plans to expand the sampling technology to additional products later this year.
Carolynn O’Connor, director of Sales at Xela Pack said: “It was a privilege to collaborate with the Aveda team on the development of our latest paper-based packaging solution, engineered with fibre recovery at the forefront. Our objective was to create a material that meets the 80% threshold for reclaimable fibres while maintaining essential attributes such as product protection, function and aesthetic appeal.”
In related news, Australian-based brand Conserving Beauty revealed in January that it will be using Futamura’s renewable and compostable NatureFlex films in the sachet packaging for its dissolvable cleansing wipes. The films are reportedly produced from renewable wood pulp, harvested from responsibly managed plantations and meet all the relevant standards for industrial composting including AS4736, EN13432 and ASTM D6400.
More recently, Evolve Organic Beauty introduced two refills of its shower products in Pulpex’s fibre-based bottles, seeking to reduce packaging waste and marking their first commercial use in personal care. The new bottles for the African Orange Aromatic Hand & Body Wash and Superfood Shine Shampoo products allow customers to refill at home and enable the bottles to be recycled alongside paper and cardboard.
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