Coca-Cola European Partners (CCEP) has today announced the introduction of CanCollar, a paperboard packaging solution, for multipack cans in Spain.

Initially, CCEP will launch the new, PEFC certified recyclable and “sustainably sourced” solution in the Balearic Islands in November 2020 as a replacement for its current Hi-cone product. CanCollar is manufactured via a process that does not require the use of glue or adhesives.

Through collaboration with packaging provider WestRock, the company projects that its new solution will save more than 18 tonnes of plastic annually and has invested €2.6 million in its Barcelona plant in order to support the initiative.

Joe Franses, vice president of sustainability at Coca-Cola European Partners, said: "The agreement with WestRock exemplifies our clear commitment to reduce plastic in our secondary packaging.

"By the end of 2020, we will have removed more than 4,000 tonnes of hard to recycle plastic from our secondary packaging in Western Europe. It’s through collaborating on innovative packaging solutions like CanCollar that we are able to do this.”

Dwayne Irvin, vice president of enterprise solutions at WestRock, added: “We are proud of our longstanding partnership with Coca-Cola. For 70 years we have supported Coca-Cola in bringing innovation to global beverage markets. CanCollar is the latest initiative supporting Coca-Cola’s vision to create a World Without Waste.”