All Coca-Cola articles
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ArticleWhy do big brands keep missing their sustainability targets?
From Unilever to L’Oréal, multiple big brands are missing and revising their sustainable packaging targets for 2025 – but why? We delve deeper into the commonly cited stumbling blocks, including overambition, underdeveloped infrastructure and regulation, access to recyclate, and consumer behaviour.
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ArticlePersonalized Coca-Cola cans unlock interactive experiences with QR codes
Coca-Cola is reviving its Share a Coke campaign, in which consumers can scan an on-pack QR code to personalize their cans and access an interactive digital experience.
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ArticleReusable bottles could save Coca-Cola from overconsuming plastic, report says
According to Oceana’s newest report, The Coca-Cola Company’s annual plastic use will exceed 4.1 million metric tons by 2030 if its current practices continue – but it could reportedly avoid this outcome by making 26.4% of its packaging reusable within the same time frame.
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ArticleCoca-Cola HBC meets design for recycling goal early, but not other 2025 targets
Reflecting on its sustainability targets for 2025, Coca-Cola HBC says it already designs all its packaging for recycling, but may still have progress to make with recovering materials and implementing recycled plastic content.
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ArticleNext Global Plastics Treaty meeting will be held in Geneva, UNEP confirms
The United Nations Environment Programme (UNEP) has announced that the next International Negotiating Committee meeting (INC-5.2) to negotiate a Global Plastics Treaty will be held at the Palais des Nations in Geneva from 5th – 14th August 2025.
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ArticleStarbucks, PepsiCo and Coca-Cola see 51% return rate with default reusable cups
The Coca-Cola Company, Starbucks, PepsiCo and others served reusable takeaway cups as the default in a Closed Loop Partners trial and apparently achieved a 51% return rate, suggesting environmental benefits for mandatory reuse.
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ArticleThe Coca-Cola Company strips back environmental goals and extends deadline
The Coca-Cola Company has lowered the ambition of its voluntary environmental goals. Having extended its timeframe to 2035, it now aspires to achieve 40% recyclate in its primary packaging and collect 75% of the bottles and cans it markets, among other targets.
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ArticleBeetlejuice-themed Fanta cans celebrate movie release and Halloween season
Fanta and Warner Bros. Pictures are celebrating the release of Tim Burton’s Beetlejuice Beetlejuice in cinemas with a lineup of limited-edition Fanta cans, including an exclusive Beetlejuice flavour, and the opportunity to win tickets by scanning a QR code.
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ArticleOlympic athletes implore Coca-Cola and Pepsi to drive reusable packaging in sports
In the run-up to the 2024 Olympics, over 100 sports organizations and athletes have signed a letter led by Sailors for the Sea Powered by Oceana and EcoAthletes calling for The Coca-Cola Company, PepsiCo, and Coca-Cola Europacific Partners to increase reusable packaging and tackle plastic pollution.
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ArticleCoca-Cola, Starbucks, and PepsiCo lead city-wide trial of default reusable cups
The Coca-Cola Company, PepsiCo, Starbucks, and other big brands are collaborating with Closed Loop Partners to roll out reusable cups as default takeaway packaging across restaurants in Petaluma, California, and encourage consumers to reuse their beverage containers.
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ArticleCoca-Cola introduces 100% rPET bottles to Hong Kong in push for recycling
Coca-Cola is rolling out 500ml bottles made of 100% rPET in Hong Kong – intended as a step towards offering 100% recyclable packaging by 2025 and implementing 50% recycled material across its packaging lines by 2030.
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ArticleCoca-Cola rolls out smartwater in twelve-ounce aluminium cans
The Coca-Cola Company’s Glacéau smartwater brand is releasing 12-oz. aluminium cans with a new visual design, aspiring to tap into consumers’ environmental concerns while ensuring convenient consumption in the spring and summer months.
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ArticleLabel-free Sprite and Sprite Zero bottles trialled by Coca-Cola
Coca-Cola is temporarily removing the labels from its Sprite and Sprite Zero on-the-go bottles to trial label-free packaging in hopes of reducing plastic waste.
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ArticleThe packaging stories and trends to follow in 2024
At the beginning of a new year, the editorial team at Packaging Europe shares its vision for the packaging industry in 2024 – where it might thrive, fall short, or change in the next twelve months.
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ArticleWestRock provides paperboard carrier for Coca-Cola multipacks
Liberty Coca-Cola Beverages will replace plastic rings for its multipack bottled beverages with WestRock’s paperboard carrier and aspires to cut an annual 200,000 pounds of plastic from its footprint.
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ArticleUnilever, PepsiCo, and more shape Ellen MacArthur Foundation’s call for scaled-up ‘reuse revolution’
Danone, Nestlé, PepsiCo, The Coca-Cola Company, and Unilever have contributed to a new Ellen MacArthur Foundation study suggesting that, if scaled up effectively, returnable packaging can be as economically attractive as single-use alternatives.
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Article500ml sparkling drink bottles from The Coca-Cola Company shift to 100% recycled plastic in Canada
The Coca-Cola Company is transitioning all 500ml sparkling beverage bottles sold in Canada into 100% recycled plastic, excluding caps and labels, by early 2024 to save virgin plastic, reduce carbon emissions, and meet its sustainability targets.
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ArticleIn-house production facility in Romania steers Coca-Cola HBC towards 50% rPET goal in 2023
Coca-Cola HBC has opened a new in-house production facility in Romania to supply rPET for its 100% recycled bottle portfolio – apparently positioning the company to deliver almost 50% rPET use across its EU and Swiss markets by the end of the year.
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Article‘100% rPET’ bottles and new sustainable packaging platform revealed by Coca-Cola Philippines
Coca-Cola Philippines reports that it has launched bottles made from 100% rPET, excluding caps and labels, for its Coca-Cola Original and Wilkins Pure brands – alongside a new sustainable packaging platform to educate consumers about tackling plastic waste.
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ArticleCoca-Cola Europacific Partners announces €35m investment aimed at improving efficiency and sustainability
Coca-Cola Europacific Partners (CCEP) has announced a €35 million investment to support a new high-speed canning line built with the aim of providing additional production capacity while reducing energy, water, and CO2 consumption.