Following an exclusive launch at Packaging Premiere in Milan, API Group launches its new range of hot foils to the market.

The new CB and UB hot foils offer printers, packaging designers and brand owners a range of eye-catching finishes and effects that will help their brand stand out on the shelf. 

The CB Series is a new over-printable hot foil that delivers a bright metallic reflective finish, while the added over-printability factor opens up a wide new spectrum of design possibilities. The UB Series is designed to be extremely effective on the porous, absorbent, more challenging substrates typically used for wines and spirits packaging, and continues to deliver that brilliant shine we have come to expect from API. 

Group Marketing Director Richard Burhouse says ‘We decided to exclusively launch our new hot foils at Packaging Premiere as the event provided the perfect platform for us to reach key brand owners and designers within the luxury packaging sector. The feedback received was excellent and we look forward to launching the new foils to the wider market place.

Speaking after the event, API’s Head of Sales & Distribution South West Europe, Riccardo Sottocorno says ‘Packaging Premiere is the leading event for luxury packaging in Italy and provided the perfect forum for us to launch the new foils to both our existing and new customers. The feedback was extremely positive as we focussed on showcasing API’s technical innovation together with our surface trends and finishes.