Zünd Systemtechnik AG is set to boost its global operations with the appointment of Nicki Kay as Managing Director for Zünd UK Ltd. A highly experienced and influential figure in manufacturing and distribution, Nicki will be instrumental in continuing Zünd UK's success as the leading brand in precision cutting systems.

Nicki Kay joins Zünd UK with immediate effect, at an exciting period for the business. Tasked with delivering further growth and transformation for Zünd UK in the packaging, sign and graphics, textiles, leather and composite manufacturing industries, she will also work towards the development of new and untapped markets.

Replacing Stuart Cole, who stepped down from the role earlier this year due to ill health, Nicki will build on her extensive experience in operations and management of strategic change across all levels of business. Her previous roles include the position of Managing Director at a UK manufacturer and distributor of electro-mechanical components and enclosures, where she was instrumental in growing the company from a small OEM-focused distributor to a global multi-channel business.

On her appointment, Nicki says she is thrilled. "Zünd's cutters are the de facto finishing systems for businesses across the globe and I am delighted to take the helm at such a prestigious company," she comments. "My initial focus will be the successful integration of Zünd UK's global ERP and CRM systems to bolster Zünd UK's customer service excellence - an area I'm particularly committed to."

Tim Taylor, founder of Zünd UK and Commercial Director, adds: "Nicki has a collaborative style and a people-engaging approach to general management and business leadership that will maximise both the financial performance of the company and the potential of our employees. She also has strong problem-solving and decision-making skills which she combines with a passion for quality manufacturing and customer care.

"We are delighted she has chosen to join Zünd UK."