Credit: noriware
noriware offers a seaweed-based top seal film for fruit and vegetable packaging, intended to help retailers align with the Packaging and Packaging Waste Regulation’s single-use plastic ban for fresh produce.
With the Packaging and Packaging Waste Regulation prohibiting single-use plastic packaging for fresh produce from 1 January 2030, the norifresh film is designed to be exempt from the legislative definition of plastic – and to be compatible with existing machinery for easy implementation. Sample rolls are available for testing and validation.
The film is set to avoid the complexity of multi-layer systems by bonding directly to paper and cardboard trays without additional treatments, adhesives, or coating layers. It is believed to reduce CO2 emissions by 89% compared to conventional plastics, with noriware recommending its solution to major retailers.
“Packers who switch early build relationships with sustainability-focused retailers and gain experience with the new materials while competitors are still preparing,” the company says. “By 2028-2029, the market for alternative materials is likely to be considerably more competitive as deadlines approach.”
Additionally, tests have shown that the film extends the lifespan of berries by absorbing moisture and reducing condensation inside the pack – reducing spoilage and waste.
Using seaweed-based packaging is anticipated to avoid the price volatility and price disruptions associated with conventional, petroleum-based alternatives.
noriware operates its own R&D lab and machine department in Lupfig, Switzerland, and controls its entire supply chain from this base. It claims to partner with seaweed suppliers operating regenerative farms, and has reportedly secured raw material access with projected volumes through 2027.
In similar news, Notpla is distributing seaweed-based packaging across catering operations at Imperial College London. The scheme aligns with the university’s Sustainable Imperial and Sustainable Food and Drink Policy 2026-2031 initiatives.
Meanwhile, Plantsea has raised around €400,000 in crowdfunding to help advance production of its natural polymer film, and has also received funding under the European Innovation Council’s latest EIC Accelerator round.
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