![]()
UK logistics company Whistl has implemented a new repurposing process for its label waste, which it claims could see 25 tonnes of label waste converted into new liner or paper products instead of being destined for landfill.
Working in association with its label provider GBF, Whistl ran a trial scheme at its Bolton Super Depot where the label waste was separated, collated and sent for shredding, where it was converted into new liner or paper products. The initiative deals with the large volume of label waste from parcels, letters, and various other items.
Following its success, Whistl says the scheme will now be rolled out across the business. In addition, the company is also looking at linerless labels, which will eliminate the need for backing label paper. According to Whistl, this approach is part of a broader circular solution aiming to fully negate the use of backing label paper, further reducing waste and enhancing sustainability across its operations.
Sam Urmston, Regional Estates Manager, said: “Finding a solution with a supplier has led to staggering results at Bolton. Backing label paper does not biodegrade or is easily recyclable, so with no clear alternative it’s often disposed of. We are now eager to start rolling out to our other sites and carry on the great work.”
In related news, TIPA Compostable Packaging and its European subsidiary Bio4Pack launched a new ‘certified home compostable’ label for fresh produce, suitable for a wide variety of fresh fruits and vegetables. The labels are said to be compatible with conventional label printing presses, durable in cold and moist conditions and are certified as food-safe for direct food application.
More recently, Soprema announced a partnership with Avery Dennison to convert its glassine liners into building insulation, a move hoped to encourage labelling and packaging partners to adopt circular economy principles. Soprema will expand the AD Circular liner recycling programme, collecting used glassine liners from any brand or supplier across Europe, and then providing customers with an annual certification detailing their total tonnage of liners recycled.
If you liked this story, you might also enjoy:
The ultimate guide to the Packaging and Packaging Waste Regulation in 2025
How are the top brands progressing on packaging sustainability?
Everything you need to know about global packaging sustainability regulation in 2025
The key to increasing the use of reusable packaging in supermarkets





No comments yet