PepsiCo has worked alongside Simonds Farsons Cisk plc, bottlers of the Pepsi-Cola portfolio since 1978, to create a bespoke single-serve glass bottle for its Pepsi-Cola, Pepsi Max, 7up, 7up Free, and Mirinda brands in the bottles’ first redesign since 1996.
The bottom of the bottle is twisted and etched for an improved visual and tactile experience with the packaging, while the swirl design and elevated profile are intended to appeal to younger consumers by encapsulating the brand’s ‘youthful spirit’.
Unveiling a new glass design is hoped to contribute towards PepsiCo’s new global goal to increase the percentage of all beverage servings it sells via reusable models from 10% to 20%, as well as reducing virgin plastic per serving by 50% by 2030 and reaching net zero by 2040. It is also intended to complement a similar design for the PET 1.5 and 0.5 litre bottle range launched last year.
“The PepsiCo portfolio in Malta has gone from strength to strength over the years and we are confident that the latest investment in this striking and bold new glass bottle will serve to further enhance our clients’ and consumers’ overall brand experience,” said Susan Weenink Camilleri, head of Sales & Marketing. “We are also proud to endorse and participate in PepsiCo’s recently announced global goals regarding Sustainable Packaging Vision.”
The announcement comes after Coca-Cola Europacific Partners announced that universal 250ml bottles will be made available in France for its Fuze Tea, Tropico, Sprite, Fanta, and Minute Maid brands; these can be purchased and returned at hotels, restaurants, and cafés, where they will be cleaned and refilled for reuse.
Desperados beer bottles underwent a similar redesign in 2019, with the “festivity, boldness, and spontaneity of the brand” reflected in the increased brightness of the packaging’s colours. The switch was hoped to reduce over 18,000 tons of CO2 overall.
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