The Magnum Ice Cream Company (TMICC) has opened a new Research, Design & Innovation Centre in Bengaluru, India, aiming to accelerate consumer-led product and packaging development across the Kwality Wall’s, Cornetto, Magnum, Carte D’Or, Feast, and Twister brands.
Housing a laboratory and a digitally enabled pilot plant, Magnum says the centre brings together ice cream science, packaging expertise and consumer technical insights supported by the city’s food science, supplier, and start-up ecosystems. Its product and process development, packaging and regulatory assessment capabilities seek to help ‘translate emerging consumer needs into products rooted in Indian tastes and occasions’.
The centre’s facilities include ice cream making, product and packaging assessment and sensory testing. It is said to enable faster experimentation across cups, sticks, cones, kulfi and premium ice cream cakes, while cold-chain and climate testing, 3D packaging prototyping and transport simulations help ensure innovations are designed for real-world Indian market conditions.
The Bengaluru RD&I Centre will work with TMICC’s Global Design Centre in Colworth, UK and the Regional Innovation Hub in Istanbul, Turkey, to create new products inspired by local consumer insight and deep market understanding. Magnum hopes this combination will help strengthen the innovation pipeline, improve product quality, accelerate speed to market and introduce relevant global dairy platforms for the Indian market.
In similar news, BioPak and Australian ice-cream company Everest teamed up in March on a nationwide rollout of FSC-certified paper ice cream cups, aiming to deliver the same ‘premium quality and craftsmanship’ with a reduced environmental footprint. The partners are also introducing an FSC-certified birchwood spoon, designed by BioPak to fit within Everest’s dixie-style serve.
Last month Folbb revealed a new hardsized cartonboard application for freezer food, designed for products that can be cooked in the oven or microwave from frozen. The new cartonboard is said to prevent grease stains and maintains food quality under demanding conditions, able to withstand 200°C for up to 60 minutes or 220°C for 30 minutes in the oven.
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