Learning more about the Johnnie Walker 90% paper-based whisky bottle
In September, Diageo and PA Consulting teamed up to launch a 90% paper-based bottle for the iconic Johnnie Walker Black Label whisky brand. To find out more about the product – including how the companies are looking to bring it to commercial scale, and the claim that it could emit 47% less carbon than standard glass solutions, we spoke with the experts at PA Consulting and Diageo.
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