Nature Valley has revealed commemorative packaging and merchandise kits inspired by national parks in the United States, hoping to encourage consumers to visit them in person.
Stemming from Nature Valley’s long-term partnership with the National Park Foundation, the limited-edition packaging displays artwork of famous nature reserves across its most popular products.
Yosemite and Redwood National Parks appear on boxes and wrappers for the Nature Valley Crunchy lineup. Meanwhile, the Sweet & Salty bars depict the Grand Canyon alongside Arches and Acadia National Parks.
Nature Valley’s Protein bars feature the geysers and wilderness associated with Yellowstone National Park, and the Nature Valley Biscuit Sandwiches product showcases Joshua Tree National Park.
The limited-edition packaging is currently available at major retailers across the United States. Each also appears in Nature Valley’s new National Park Adventure Kits, which contain an America the Beautiful Annual Resident Pass and exclusive park-themed merchandise such as tote bags, sun-protection neck gaiters, and belt bags.
“Nature Valley has partnered with the National Park Foundation for more than fifteen years to support park restoration, outdoor education and expanded access to the parks while helping more people connect with the outdoors,” said Scott Baldwin, VP and Business Unit director for Bars at General Mills. “This summer, we’re honouring that longstanding partnership by helping more people discover the beauty of America’s national parks and get outside to experience them firsthand.”
Nature Valley reports that its partnership with the National Park Foundation has helped restore more than 20,000 miles of trails across parks such as Mount Rainier, Grand Teton, Yosemite, and the Grand Canyon.
Over the last fifteen years, it claims to have donated $35 million to support conservation projects, youth education programmes, and expanded access to national parks.
Earlier this year, Chick-fil-A announced its own limited-edition packaging run in the United States. To celebrate its 80th anniversary, the fast food chain revealed four standard designs inspired by ‘iconic looks’ from its past and present – as well as 3,000 specialty Golden Fan Cups, through which consumers can win a year’s worth of free meals.
Hershey’s Kisses and The Pokémon Company International also joined forces to celebrate thirty years of the Pokémon franchise with a limited-edition packaging collection. Together, they developed a ‘narrative-driven experience’ across smart packaging and social media that entered consumers into the chance to win prizes.
In other news, Coca-Cola has unveiled a range of new packaging to commemorate the FIFA World Cup 2026. These include peel-back labels that reveal collectable Panini stickers in North America; limited-edition cans that enter Canadian fans into a sweepstakes to win themed prizes; and Coca-Cola China’s work with Smurfit Westrock to develop paper-based packaging for its World Cup lineup, including an eight-can gift pack with space for a football-themed souvenir.
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