Mighty Mouthcare’s ‘for life’ refillable toothpaste dispenser and ‘biodegradable’ refills seek to keep single-use pollution and microplastics out of the natural environment without sacrificing convenience.
Reportedly, three billion toothpaste tubes end up in landfills or the ocean every year. In a bid to prevent this outcome and ‘say goodbye to squeezing’, aspiring for ‘no more scrunched up tubes’, Mighty has unveiled its new dispenser.
To access the toothpaste, consumers must twist the base of the dispenser and press the pump.
Its ‘hassle-free’ toothpaste refills are said to be made from a biobased, naturally biodegradable material that does not leave microplastics behind.
In a LinkedIn post, founder Charlie Bowker commented: “Excited to officially launch Mighty. Say hello to toothpaste without the waste.
“Getting to this point has been a wild, fun and challenging ride. Setting up and building a brand in today’s climate isn’t easy but there was one thing that has always driven me forward: a need for something new, fresh and sustainable (without sacrifice) in toothpaste.
“We’ve rethought how consumers use toothpaste […] I’m pretty sure that once you turn Mighty, you’ll never go back. The journey is just getting started to make mornings (and evenings) more Mighty.”
Last summer, Stina Inc. suggested that 90% of toothpaste tubes and 75% of all HDPE plastic squeeze tubes on the US market were compatible with the ‘valuable’ colour HDPE bottle stream. It observed a ‘critical design milestone’ and shared its findings on a new website.
This year, the Sustainable Beauty Coalition’s Great British Beauty Clean Up campaign encourages consumers to collect toothpaste tubes, among other packaging incompatible with home recycling, and locate a nearby drop-off point via an interactive recycling map – ensuring that hard-to-recycle materials re-enter the loop.
In other news, Koor’s refillable bottle, featuring a syringe-like mechanism and replaceable parts, hopes to incentivize consumers to repair their reusable packaging instead of replacing it. Its potential applications include yoghurt, honey, tomato sauce, soups, purees, hand cream, suncream, glue, paint, and grease.
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