All Consumer Experience articles – Page 19
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ArticleTetra Pak introduces smart packaging network for southern Europe
Tetra Pak has launched the Iberia connected experience, created in partnership with Appetite Creative, to engage consumers via QR code-enabled smart packaging.
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ArticleAmazon Germany to reduce SUP in outer packaging
Amazon is aiming to stop using single-use plastics (SUP) for its outer packaging by the end of 2021 in Germany.
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ArticleAre consumers ready to recycle more?
A recent survey conducted by Amcor suggests that 76% of consumers would like to recycle more than they currently do, with recyclability identified as the sustainability attribute consumers care about most. But how will this translate into action?
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ArticleTesco to offer refillable cleaning sprays in bid to reduce plastic packaging
From Monday 22nd November, Tesco own-brand household cleaning sprays will reportedly be available in reusable bottles, which can be topped up using capsules that dissolve in water to make a new cleaning solution.
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ArticleCreating more from less: An introduction to tactical packaging
In today’s digital-first world, how can brands maximise the commercial value of their packaging? It’s all about creating meaningful ways to interact with customers without a physical presence, argues Matt Ward.
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ArticleThe wine packaging that can be repurposed into a bird box
We spoke to David Ferreira, winemaker at Companhia das Lezírias, to find out more about the Tyto Alba Wine range, which features a lightweight bottle housed inside a wooden box that is designed for reuse as a nesting box for birds.
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ArticleMore than an inconvenience: why accessible packaging matters
Exploring how packaging design can become more accessible for those with reduced strength and dexterity.
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ArticleNew refillable hand soap dispenser from NIVEA boasts sustainability and functionality upgrades
The new NIVEA EcoRefill Hand Soap range includes a 100% recycled and recyclable PET bottle that can be refilled by mixing water and a cleanser tablet to produce hand soap.
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ArticleCustomisable closure liner technology launched by Amcor
Amcor announced yesterday that it would be rolling out its IMPRESSIONS technology, developed in partnership with MGJ, which uses CNYK colour printing technology to enable brands to customise closure liners for enhanced engagement with consumers.
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ArticleNext generation family-sized aseptic carton announced by SIG
SIG unveils its new family-size aseptic carton pack, combivita, which it says is aimed at busy consumers and offers on-shelf differentiation, flexibility in the filing process, and sustainability features for brands.
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ArticleOlay launches Easy Open Lid designed with and for disabled consumers
Olay North America will introduce the Easy Open Lid, a limited-edition prototype that it says it developed with and for disabled people to improve the accessibility of its moisturiser products, and which it will share with the rest of the industry.
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ArticleZeLoop: an app using blockchain tokens to reward recycling
The Readers’ Award finalist app ZeLoop is using cryptocurrency to incentivize consumers to recycle.
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ArticleTetra Pak and Appetite Creative collaborate on AR enabled beverage carton
Tetra Pak and digital experiences studio Appetite Creative have unveiled a milk carton for the Swiss brand Emmi good day, which apparently uses augmented reality (AR) via smart packaging to encourage customers to lead a healthy lifestyle.
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ArticleGreiner Pacakging re-develops resealable lid for dairy packaging
Greiner Packaging offers a range of two-in-one sealing and re-closable lids designed for direct-printed, sleeved and K3 cardboard-plastic combination packaging solutions, which it says is its unique selling point in Czechian and Slovakian markets.
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ArticleNewly released app aims to simplify and reward recycling
Released earlier this month in the UK, Scrapp aims to make recycling simple by informing consumers which packaging is recyclable in their location.
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ArticleHow can packaging become more accessible for people who are blind or partially sighted?
Exploring the new technologies that can make packaging more accessible for people with sight loss.
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ArticleNisa stores to trial Jisp’s augmented reality vouchers
Retail technology company Jisp launches an augmented reality (AR) vouchering system, Scan & Save, with Nisa stores and technology from Scandit, which allows customers to scan barcodes on packaging for exclusive promotions.
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ArticleAEROBAL announces winners of the World Aluminium Aerosol Can Award 2021
The International Organisation of Aluminium Aerosol Container Manufacturers, AEROBAL, has announced the winners of its competition for state-of-the-art aluminium aerosol cans.
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ArticleBerocca packaging update ‘reinvigorates’ brand’s message
Global life sciences company Bayer has partnered with the Free The Birds creative agency to redesign the packaging of its Berocca brand, in a bid to strengthen its market position and improve accessibility.
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ArticlePip & Nut switches to glass packaging for jar range
The nut butter company Pip & Nut has announced that it will replace its plastic packaging with a new glass jar range, which it says contains “over 50% recycled content”.